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Podcasts
Interview with Frank Bentley
Frank Bentley and Edward Barrett wrote Building Mobile Experiences, a book recently published by the MIT Press that describes the qualitative and quantitative research […]
Toolbox
Five Behavioral Science Principles Easily Applied in Report Writing
Mark Wheeler discusses some key behavioral science principles that can be easily leveraged when providing recommendations to clients. Applying the principles (social norms, loss aversion, the endowment effect, storytelling, and consistency bias) to our primary research findings will help us provide greater value to our clients. […]
Global
From China, with Love, One Year Later
By Rachel Wang, Founder & Research Head, LTH Consulting, Shanghai, China, rwangyy@lthbconsulting.com […]