Stay informed of the latest stories with QRCA VIEWS magazine.
Business Matters
Dealing With Big Change? Don’t Just Survive. Thrive!
Qualitative moderator Kelley Styring offers a provocative look at people who have navigated and overcome significant emotional and physical challenges in their lives and emerged to thrive. Through engaging stories, Styring shares five behavioral and attitudinal operational principles that qualitative researchers can apply to our own lives. […]
From the President
From The President – Winter 2024
BY Jeff Hecker, QRCA PRESIDENT | PRINCIPAL, ATHENA BRAND WISDOM, TORONTO, ONTARIO, CANADA | jeff.hecker@athenabrand.com […]
Trends
Here for the Incentive: Recognizing and Rooting out Fake Respondents
With an increase of “research fraud” that has accompanied the move to online methodologies, combined with the historical context of Will Leitch’s published guidance to would-be research cheaters, we discuss concrete strategies for mitigating fraud with experienced qualitative and UX researchers. […]