Stay informed of the latest stories with QRCA VIEWS magazine.
Book Reviews
Insights on the Brink: Revitalizing the Market Research and Analytics Industry
Paula Rosecky reviews how Insights on the Brink: Revitalizing the Market Research and Analytics Industry challenges the consumer insights profession to evolve from data collection to strategic business partnership. Drawing on personal experience working with co-author Brett Townsend, Paula reflects on the enduring value of consumer empathy, storytelling, curiosity, and business acumen. Readers will gain practical insights into how research professionals can create greater business impact by focusing on decisions, outcomes, and meaningful human understanding. […]
Global
Vive la Différence! High-Quality Translation Management Optimizes Qualitative Research Outcomes
Language translation and interpretation are among the well-known stumbling blocks on the way to meaningful and reliable qualitative research outcomes. Yet the benefits of a diverse group of participants are clear across every industry. […]
Tech Talk
Why Omni-Channel Will Make Mobile Ethnography a Staple in 2021
By Eugene Murphy, Founder & CEO, Indeemo, Cork, Ireland, eugene.murphy@indeemo.com […]