This edition of the QRCA Conversations in Depth podcast features Foster Winter’s conversation with Daniel Wolf discussing the Power of Business Conversation—from casual, informal conversations to structured strategy meetings. Some takeaways: Keep the elements of productive conversations relevant, alive, and available; address the benefits of casual office conversations even while working remotely; conversations are key to decision management and organizational development.
Business Matters
Improv Mindset: 4 Principles to Build Your Qualitative Skills
Qualitative research is a form of applied improvisation: even though moderators prepare extensively, almost anything can happen in an actual conversation, and we have to be able to react in the moment—all while putting on a show for our highly-engaged client “audience.” Actor Will Dennis describes how deliberately adopting an “improv mindset” can further bolster our qualitative skills, offering exercises to help us listen more attentively, make our respondents look good, and reconsider how spontaneous dialogue can turn into opportunities for more genuine and authentic conversations with participants. […]
Dear Emeritus
Dear Emeritus Answers Newbie Researcher
Four QRCA Emeritus members offer insightful guidance on maximizing a career in marketing research based on their experiential wisdom. Having led successful independent qualitative research careers for decades, each of these professional women share advice on what they have learned to make the most success out of any project or client relationship while maintaining a great reputation, quality of work, and work-life balance in an ever-evolving industry. […]
Podcasts
Interview with Mary Ellen Bates
Mary Ellen Bates is both the beauty and brains behind Bates Information Services, where she provides strategic business research for business professionals and knowledge […]
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