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Trends
Expert Insights on the Future of Qualitative B2B Technology Research
Explore how B2B technology trends—Security, Privacy, and AI—are reshaping qualitative research and customer insights. Learn why marketers and researchers must adapt their methods to stay relevant in a fast-changing tech landscape. […]
Schools of Thought
From Qual Insights to Place Branding: How a Small Northern Swedish Town Became a Hotspot for Talent Attraction
In the northern reaches of Sweden, the winter sun barely graces the sky, yet the small city of Skellefteå is attracting new residents by the thousands. With a combination of rural charm, a shift in work-life values, and the rise of green industries, Skellefteå is experiencing a population surge. Once a town struggling with depopulation, it’s now a hub for innovation, thanks to its creative “Sorry Sweden” campaign, driven by qualitative research. This transformation highlights the power of place branding and the growing importance of attracting talent to meet the demands of emerging industries. […]
Quant Lens
Quant Research for Quallies
New QRCA VIEWS column—Quant Lens by Robert Walker—Understanding the foundational elements of quantitative research and why Quallies should care. […]