Stay informed of the latest stories with QRCA VIEWS magazine.
From the Editor in Chief
From the Editor in Chief – Winter 2022-23
Did you know that your QRCA magazine is produced by an all-volunteer QRCA member committee, along with one QRCA staff liaison from Ewald Consulting, and our publisher, E&M Consulting, Inc.? Through member surveys, we know that our members see VIEWS as an important resource for leading-edge and applicable qualitative ideas and information. […]
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The Science and Art of Insights: A Time-Tested, Five-Step Process for Generating Eureka Moments
Andrew Grenville explains a time-tested 5-step process for generating Eureka! moments from the insights generated in qualitative research. By adjusting our workflow to better accommodate these steps, we can optimize the quality and depth of the insights we generate. […]
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Getting It Right with SEGMENTATION STUDIES: A Qualitative Guide
This article explores best practices for conducting segmentation studies, avoiding common pitfalls, and maximizing the impact of your findings. […]