QRCA Views Summer 2024

Zoë Billington speaks with Ray Poynter, a researcher, educator, and market research industry leader. Ray discusses scenario planning, and shares some predictions about the impact of AI on research, offering insight into how qualitative researchers can make the most of this tool. […]

Last year, the QRCA Board of Directors approved a fitting celebration of Naomi Henderson’s memory. As part of the team that selected the winners of these awards, the decision was very difficult. Everyone who applied was extraordinary in their own way. I was honored to deliver the awards at the QRCA 2024 annual conference in Denver to Daniel Berkal and Julianna DeMicco. […]

Researchers are wired to anticipate, expect, and confirm patterns—confirming biases that can compromise research quality and limit new insights. Author Andrew Grenville shows us how to avoid these pitfalls and provide more effective research by incorporating diversity, doubt, and checklists into our work. […]