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Luminaries
Building Brands that Age Like Fine Wine with Emmanuel Probst
Emmanuel Probst talks with Zoë Billington about the role of research and insights in building and evolving brands that stand out while making a positive impact on consumers and society. […]
Podcasts
Interview with Frank Bentley
Frank Bentley and Edward Barrett wrote Building Mobile Experiences, a book recently published by the MIT Press that describes the qualitative and quantitative research […]
Global
Sustainability Meets War, Inflation, and Drought: A Snapshot of Conscious Environmentalism in Germany
A long-term online consumer research community in Germany reveals choices consumers make on consumption and purchasing habits around sustainability impact in light of the economic downturn. The reader will gain a deeper understanding of the effectiveness of sustainability programs and the extent to which consumers are willing to alter their lifestyles for conservation. […]