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Global
Asian Immersion: Inspiration from Three Women Living through Massive Cultural and Socioeconomic Changes
By Manisha Dikshit, Founder, Consumer Faces Pte. Ltd., Singapore, manisha.dikshit@consumerfaces.com […]
Dear Emeritus
Dear Emeritus: Feeling Overwhelmed by Tech?
Three seasoned qualitative researchers provide tips for staying on top of the rapidly-evolving market research industry, including new techniques, specialties, tools, and methodologies that are redefining the industry as we know it. […]
Schools of Thought
Life’s Hallways: The Role of Liminality in Consumer Decision-Making A new way of thinking about customer journeys
As consumers transition through life’s milestones—whether turning 50, becoming a parent, or retiring—they enter a liminal state, caught between who they were and who they are becoming. This fascinating article explores how these threshold experiences shape decision-making and behavior, often creating moments of uncertainty or hesitation. By understanding liminality, market researchers can uncover deeper consumer motivations, enhance customer journey mapping, and identify new opportunities to support consumers in these transitional phases. From hallways cluttered with old shoes to the design of luxury resorts, this piece reveals how physical and symbolic spaces impact identity shifts—and how brands can leverage these insights for more meaningful engagement. […]