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Podcasts
Starting Fires with April Bell
April Bell is an empathy researcher and the author of The Fire Starter: Igniting Innovation with Empathy. […]
Toolbox
How to Conduct Ethnography for Big Results and Real Impact
Ethnographic research allows us to observe behavior in natural settings, uncovering deep insights that traditional methods often miss. By blending into the environment with unobtrusive recording techniques, I can capture genuine reactions without participants feeling observed. This approach helps businesses better understand their customers’ decision-making processes, leading to practical solutions. In one project, we identified over 80 improvements for a restaurant chain—some small, others transformative—ultimately enhancing the customer experience in ways that executives often hadn’t considered […]
Luminaries
The Long and Winding Road: Kathryn Campbell on the Journey to Positioning Yourself and an Insights Center of Excellence
A conversation with Kathryn Campbell, head of Global Integrity Research at Instagram, about why silos tend to exist across research functions within an organization, and how researchers can unite them to create organizational change. By Zoë Billington […]