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Business Matters
Dear Emeritus
We are tapping QRCA’s best-kept secret resource—the Emeritus Special Interest Group—to provide business advice […]
From the President
From The President – Summer 2022
Stay Connected to Keep Growing and Glowing Up By Roben Allong, Lightbeam Communications (M/WBE), New York, New York, robena@lightbeamnyc.com “In a real sense, all […]
Trends
Don’t Be Left in the Dark about “Dark Marketing”
Dark marketing, or dark advertising, is a type of online advertising visible only to the advertiser’s publisher and the intended target audience. In the early 2010s, dark marketing emerged as a new way to target potential customers through targeted ads, primarily within social media platforms. A decade later, it has evolved into a powerful tool offering marketers unprecedented marketing opportunities by giving them more of a laser-focused approach versus a shotgun approach. […]