By Doug Keith, Podcast Editor
Future Research Consulting
Doylestown, Pennsylvania
doug@future2research.com

Check out the newest VIEWS podcast online at https://qrcaviews.org/features/podcasts 

Design Thinking and the Power of Anecdotes: A Conversation with Briony Hancock

In the latest episode of Conversations in Depth, host Doug Keith talks with Bryony Hancock, Senior Strategist at Eighth Day, an independent strategy consultancy based in London. Bryony discusses her journey from industrial designer to innovation strategist, and how design thinking, imagination, and carefully crafted anecdotes can help qualitative researchers uncover deeper insights and inspire meaningful action.

Originally trained in industrial design, Bryony began her career designing products before transitioning into strategy and innovation consulting. Today, she works with multidisciplinary teams to help organizations solve complex business challenges, redefine problems, and develop new products, services, and propositions rooted in qualitative research. Drawing from both design and strategy, she shares how creative exploration, thoughtful analysis, and the willingness to challenge assumptions can lead to stronger recommendations and more impactful research outcomes.

In this conversation, Bryony explores how researchers can move beyond simply validating existing ideas to helping clients imagine new possibilities. She explains why memorable anecdotes often have greater impact than lengthy stories or isolated data points, how to identify the moments that can truly change the direction of a project, and practical ways to incorporate these powerful human examples into presentations and strategies that resonate with clients long after the research is complete.

More VIEWS Podcasts
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