From the President
From The President – Spring 2021
The pandemic, social unrest, and divisiveness do not have quick and easy solutions. Entering a new season, Caroline Volpe thinks of it as a time of renewal and growth […]
SPRING ARCHIVES
From the Editor in Chief
From the Editor in Chief – Spring 2021
Well, here we are, a full year since our world (and industry) was upended by the COVID-19 pandemic. In the past twelve months, we’ve experienced and witnessed anxiety, fear, outrage—fueled not only by the pandemic but also by social injustice. We must remember that the people we interview every day do not live in a vacuum; they, like us, can’t help but see, hear, and feel all of the flaws of the world that have been placed under a microscope, it seems, in the past year. […]
Luminaries
A Conversation with Liz Sanders on Generative Design Research
By Kay Corry Aubrey, User Researcher and Trainer, Usability Resources, Inc., Bedford, Massachusetts, kay@usabilityresources.net […]
Global
From China, with Love, One Year Later
By Rachel Wang, Founder & Research Head, LTH Consulting, Shanghai, China, rwangyy@lthbconsulting.com […]
Business Matters
Dear Emeritus
We are tapping QRCA’s best-kept secret resource—the Emeritus Special Interest Group—to provide business advice […]
Schools of Thought
Hitting Curveballs
By Michael Carlon, Founder, Vertigo Partners, LLC, Stamford, Connecticut, michael.carlon@vertigopartners.com […]
Toolbox
How to Get Happily Published: A Tale of Two Books and Ten Lessons Learned
By Laurie Tema-Lyn, Practical Imagination Enterprises, Monroe Township, New Jersey, laurie@practical-imagination.com […]
Tech Talk
Why Omni-Channel Will Make Mobile Ethnography a Staple in 2021
By Eugene Murphy, Founder & CEO, Indeemo, Cork, Ireland, eugene.murphy@indeemo.com […]
Trends
Do Qualitative and UX Research Overlap?
By Susan Fader, FaderFocus, New York Metro Area, susanfader@faderfocus.com […]
Travelwise
Qualitative Adventures in the Kingdom of Saudi Arabia and Lessons for International Qualitative Research
By Fiona Ray, Founder, Ready About Consumer Insights, Chicago, Illinois, fionaray@readyaboutinsights.com […]