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From the Editor in Chief
From the Editor in Chief – Spring 2025
QRCA Views’ Editor-in-Chief introduces the latest issue, packed with thought-provoking content for market research professionals – and the magazine’s first Spanish language article, celebrating our global reach. […]
Book Reviews
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Review of the book Using Behavioral Science in Marketing: Drive customer action and loyalty by prompting instinctive responses, by Nancy Harhut, Kogan Page, 2022 […]
Podcasts
Qualitative Tools for Generative Design Research: A Conversation with Liz Sanders
Liz Sanders is an experimental psychologist and a pioneer in generative design research. She is the founder of Make Tools, which leverages participatory human-centered […]