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Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop, Lioncrest Publishing, 2023
In Forget the Funnel: A customer-led approach for driving predictable, recurring revenue, authors Georgiana Laudi and Claire Suellentrop not only explain how to gather high-quality insights, but also how to precisely translate these insights into a prioritized, strategic, laser-focused action plan for clients. […]
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VIEWS Podcasts: Dave Kaye
A seasoned expert in digital qualitative research, Dave Kaye’s career has taken him around the world listening firsthand to stories from thousands of research participants. His ability to get to the heart of the narrative and the insights that live within it has put him at the forefront of mobile research co-founding Field Notes, one of the world’s first smart phone research apps. Dave is passionate about bringing new technologies to research, but he is always keen to keep things simple. He joins Conversations in Depth to discuss his nontraditional path of getting into the market research business and his passion for digital methods. […]
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The Humanity at the Edge of War: What does the humanitarian response to the Ukrainian refugee crisis teach us about empathy?
The Russian invasion of Ukraine in spring 2022 has created an unprecedented humanitarian crisis. This article shares the stories of market researchers involved in relief efforts, while also discussing a disaster response model and empathy theories to explore how these events contribute to our understanding of empathy. […]