Stay informed of the latest stories with QRCA VIEWS magazine.
Trends
Return of the Big Idea Can AI philosophy agents make qual more valuable?
AI is capable of much more than transcribing interviews and summarizing findings. Qualitative researchers can use AI as coach, collaborator, and sandbox to expand their human powers of imagination and thought across every part of the qualitative research process, from the brief to the report. Ben Jenkins challenges us to think like philosophers, not afraid or encumbered in asking the “big questions.” […]
Spanish Translations
Por qué invertir en la marca de su empresa es importante para su estrategia de crecimiento
Por qué la creación de una marca es una inversión importante para una empresa de investigación cualitativa como parte de su estrategia de crecimiento. […]
Global
Asian Immersion: Inspiration from Three Women Living through Massive Cultural and Socioeconomic Changes
By Manisha Dikshit, Founder, Consumer Faces Pte. Ltd., Singapore, manisha.dikshit@consumerfaces.com […]