Language translation and interpretation are among the well-known stumbling blocks on the way to meaningful and reliable qualitative research outcomes. Yet the benefits of a diverse group of participants are clear across every industry. […]
Our Spring issue is stocked full of ideas and insights as you gear up for the next quarter. […]
Calvin Gilman explains the types of small-business insurance that may be most relevant for qualitative researchers operating small businesses. Calvin aims to arm readers with some tools that will help them become more savvy consumers of insurance, and give them a better understanding of the risks that face their businesses and methods to mitigate those risks. He discusses contract insurance, professional liability, and the growing issue of cyber liability coverage. Qualitative professionals should discuss these issues with insurance brokers to determine coverage options and premiums available, and should also discuss risk management with their entire qualitative research teams. […]
From street gang initiations to holiday celebrations, to the mating displays of birds and the mourning behavior of elephants, rituals take infinite forms but share fascinating commonalities. […]
Book reviewer Julie Kurd shares why this book will cause you to reflect on the artist and the soldier inside yourself, your organization, and your industry. Can you think beyond efficiency and effectiveness and structure your life, your team, and your industry for creativity as well? […]
Book Reviewer James Roloff shares how Learning to Build provides an accessible and straightforward framework for innovation, inspired by the principles of quality management. Author Bob Moesta is an innovation consultant, and a co-creator of the Jobs to Be Done methodology. […]
While the interpersonal skills required to interview participants for research purposes and interview guests on a podcast are similar, how you apply them is different. In this article, veteran moderator and podcaster Mike Carlon discusses how and why he breaks the rules when interviewing guests on his podcast, Uncorking a Story. […]
Stay informed of the latest stories with QRCA VIEWS magazine. […]
Reviewed by Susan Fader, FaderFocus, New York Metro Area, susanfader@faderfocus.com […]
Every year, Marketing Brainology conducts a Super Bowl study that measures an average of 40 participants’ reactions to commercials using a three-step process—leveraging EEG, eye-tracking, and in-depth interviews. These processes are done consecutively on the same day, to capture participants’ raw reactions to the ads, as these reactions have the potential to fade or be forgotten as time passes. […]
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