Business Matters

Analytics That Matter for Your Personal LinkedIn Profile

Social media expert Priscilla McKinney shares 7 tips to maximize your time spent on LinkedIn. She shows how to optimize your profile with keywords and proper (even fun) information to create meaningful connections. Establish yourself as a thought leader in your area of expertise and start to see sustainable lead generation. […]

Online Networking
Business Matters

Networking without In-Person Events

Steve Henke, a sales and marketing expert, lays out strategies and tactics for business development. The article illustrates networking tips for leveraging virtual events such as online conferences and other web-based meetings. There is also a discussion about LinkedIn and how to build an online presence that boosts both your company’s profile as well as the quality of your outreach. The article also describes novel approaches for reconnecting with current and recent clients. […]