Business Matters

Business Matters

Improv Mindset: 4 Principles to Build Your Qualitative Skills

January 3, 2023 1

Qualitative research is a form of applied improvisation: even though moderators prepare extensively, almost anything can happen in an actual conversation, and we have to be able to react in the moment—all while putting on a show for our highly-engaged client “audience.” Actor Will Dennis describes how deliberately adopting an “improv mindset” can further bolster our qualitative skills, offering exercises to help us listen more attentively, make our respondents look good, and reconsider how spontaneous dialogue can turn into opportunities for more genuine and authentic conversations with participants. […]

Business Matters

Confidentiality Matters: Qualitative Best Practices

September 4, 2022 0

Data privacy is becoming increasingly important, and also increasingly confusing. The global head of compliance and quality for Cerner Enviza discusses best practices for maintaining confidentiality and also abiding by privacy laws when practicing qualitative research. The article includes advice on how to best handle any incidental disclosure by respondents. […]

Business Matters

Analytics That Matter for Your Personal LinkedIn Profile

July 11, 2022 0

Social media expert Priscilla McKinney shares 7 tips to maximize your time spent on LinkedIn. She shows how to optimize your profile with keywords and proper (even fun) information to create meaningful connections. Establish yourself as a thought leader in your area of expertise and start to see sustainable lead generation. […]

Online Networking
Business Matters

Networking without In-Person Events

September 21, 2021 0

Steve Henke, a sales and marketing expert, lays out strategies and tactics for business development. The article illustrates networking tips for leveraging virtual events such as online conferences and other web-based meetings. There is also a discussion about LinkedIn and how to build an online presence that boosts both your company’s profile as well as the quality of your outreach. The article also describes novel approaches for reconnecting with current and recent clients. […]