Mike Carlon

Podcasts

VIEWS Podcasts: Frank Murgalo

July 3, 2025 0

In this episode of Conversations in Depth, host Mike Carlon interviews Frank Murgalo—a man whose life and career are living proof that reinvention never goes out of style. From Marine reservist to soup entrepreneur, stand-up comic to Off-Broadway producer, Murgalo’s story is equal parts inspiring and entertaining. He shares honest insights on embracing change, navigating uncertainty, and using humor and resilience as tools for growth. For researchers or professionals eyeing their next pivot, this conversation is a masterclass in adaptability and lifelong curiosity. It’s a refreshing reminder that your next chapter can start at any age—even 82. […]

Industry Focus

That Was Then, This Is Now: How Financial Services Product Research Has Evolved in the Past Quarter Century

March 9, 2024 0

Mike Carlon takes us back in time to show how product development research in financial services has evolved from solution-focused to customer-focused. Today’s clients are using more agile, iterative explorations, conducted with far less money and time. The article details the essential methods and skills qualitative researchers need to be successful in financial services product research. […]

Podcasts

VIEWS Podcasts: Laura Nozicka

December 6, 2023 0

Moderator and healthcare specialist Laura Nozicka joins Mike Carlon for a discussion on how moderators can use podcasting to help grow their business. In this episode, Mike and Laura discuss Laura’s path to marketing research, how she got her moderating business off the ground, and how she’s using podcasting to grow her business as it becomes more mature. […]

Podcasts

VIEWS Podcasts: Emmanuel Probst

September 21, 2023 0

Ipsos Executive Emmanuel Probst joins Mike Carlon for a discussion about the evolving role of brands and implications for market research. They discuss Probst’s latest book, Assemblage: The art and science of creating transformative brands. […]

Toolbox

Uncorking Their Stories: What I’ve Learned from Interviewing Authors

September 6, 2022 0

Moderators and authors have a lot in common, and no one knows this more than Mike Carlon. As the author of eight novels and a professional who has been involved in the qualitative marketing research business for a quarter of a century, Carlon lives these similarities firsthand. These insights were cemented after he started interviewing authors on the Uncorking a Story podcast and his researcher instincts kicked in, and he started documenting them. In this article, he shares insights into the five traits qualitative researchers and moderators share. […]