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QRCA Views Fall 2025
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
QRCA VIEWS magazine
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QRCA Views Summer 2025
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Book Reviews
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Review of the book Using Behavioral Science in Marketing: Drive customer action and loyalty by prompting instinctive responses, by Nancy Harhut, Kogan Page, 2022 […]
From the President
From The President – Spring 2025
By Jeff Hecker QRCA President | QRCA Principal, Athena Brand Wisdom Toronto, Ontario, Canada | jeff.hecker@athenabrand.com […]
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QRCA Views Spring 2025
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
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QRCA Views Winter 2024
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
From the Editor in Chief
From the Editor in Chief – Winter 2024
VIEWS’ Editor-in-Chief Tamara Kenworthy gives thanks for a career that allows us to be curious and creative every day, and shares highlights from this quarter’s issue. […]
From the President
From The President – Winter 2024
BY Jeff Hecker, QRCA PRESIDENT | PRINCIPAL, ATHENA BRAND WISDOM, TORONTO, ONTARIO, CANADA | jeff.hecker@athenabrand.com […]
Travelwise
Explore Philadelphia: A Treasure Trove of History, Culture, and Culinary Delights – Site of the QRCA Annual Conference in February 2025
Philadelphia, the City of Brotherly Love, is a place where America’s rich history and modern innovation collide. As the host city for the next QRCA Annual Conference in February 2025, Philly promises an experience like no other. From the cobblestone streets of the historic district to the vibrant energy of Center City, attendees can immerse themselves in a city that has shaped the nation while embracing its dynamic culinary scene, expansive art culture, and passionate sports fans. Whether you’re tracing the footsteps of revolutionaries or indulging in a world-class cheesesteak, Philadelphia offers something for everyone. We can’t wait to welcome you! […]
Toolbox
Accelerated Product Development: The Power of Participatory Research
Struggling to engage design and engineering teams in field research? Accelerated Product Development (APD) may be the answer. […]