Dear Emeritus
Dear Emeritus: Handling Unconscious Bias
Practical advice on how to frame questions, manage non-verbal communications, and apply unconditional positive regard to avoid introducing personal biases into research […]
qualitative research
Book Reviews
Invisible Women: Data Bias in a World Designed for Men by Caroline Criado Perez, Abrams Press, 2019
Invisible Women: Data Bias in a World Designed for Men helps us understand the ways research and design built around the needs of men shapes all our everyday lives […]
Schools of Thought
Let’s Find a Jugaad! Creating Innovative Solutions with Limited Resources
The Jugaad mindset, an Indian mindset of innovation, gives us the tools & means to overcome, creatively. It is an optimistic mindset of not giving up in times of crisis. […]
Toolbox
The 10 Minute Interview
Using a three-step process, we can get more honest, accurate participant feedback. […]
From the President
From The President – Winter 2021-22
QRCA is comprised of a broad community of market researchers who specialize in qualitative research. A strong sense of community is what has and continues to make QRCA such a great organization. The powerful sense of community that exists has always been a core strength. […]
From the Editor in Chief
From the Editor in Chief – Winter 2021-22
Winter is coming! Yikes, did I just start off this column with a clichéd Game of Thrones reference? Just like winter came for the house of Frey (thank you, Arya Stark), winter has come for me as well. Two years ago, I took over the editor-in-chief position from Jenifer Hartt, which means that this winter’s edition will be my last. It’s time to pass the torch (or snow shovel as the case may be) to someone willing and capable. That someone is (drumroll please) Tamara Kenworthy. This of course means that VIEWS is in great hands. […]
Global
Qualitative Research in Southeast Asia: What You Need to Know
Two researchers based in Malaysia guide you to get the best out of qualitative projects in the Southeast Asia region. […]
From the President
From The President – Fall 2021
By Roben Allong, Lightbeam Communications (M/WBE), New York, New York, robena@lightbeamnyc.com Welcome to Another Fantastic Issue of VIEWS! I am honored to be the […]
From the Editor in Chief
From the Editor in Chief – Fall 2021
I hope that this issue inspires you the same way it did all of us on the VIEWS team. You’ll be whisked away to the desert of Burning Man and the beautiful landscape of Southeast Asia. You’ll learn all about dark marketing and how to use WhatsApp in your qualitative research. Interested in storytelling? We’ve got something for you to sink your creative teeth into in this month’s Luminaries column which profiles Nancy Cox, a storytelling consultant. […]
Toolbox
Your Brain on Super Bowl Ads
Every year, Marketing Brainology conducts a Super Bowl study that measures an average of 40 participants’ reactions to commercials using a three-step process—leveraging EEG, eye-tracking, and in-depth interviews. These processes are done consecutively on the same day, to capture participants’ raw reactions to the ads, as these reactions have the potential to fade or be forgotten as time passes. […]