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Schools of Thought
The Power of Kintsugi: Breaking Insights to Build Masterpieces
This article presents a unique perspective of tying the Japanese artform of Kintsugi (golden joinery of broken pottery pieces) to the development of more powerful insights in marketing research. The author shares her journey learning that less pristine insights can actually result in more effective brand partnerships. The article presents three readily deployable frameworks that enhance the strategic thinking of qualitative researchers. […]
Toolbox
To Boost Your Creativity, Take a More Direct Approach
The key to being more creative is to learn what constitutes creativity—flexibility, fluency, originality, and elaboration. Renee Hopkins of Decision Analyst discusses how to build these skills and increase your creativity directly and deliberately. […]
From the Editor in Chief
From the Editor in Chief – Fall 2023
Our editorial team takes great pride in bringing a broad range of content to you each quarter. As editor-in-chief, I’m also extremely proud of our team for their dedication of time and expertise in guiding authors. VIEWS was recently recognized once again as an award-winning publication. […]