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Schools of Thought
A Broken Industry: How Market Research Fails Researchers of Color
By Whitney Dunlap-Fowler, Owner, Touch of Whit, Creative Founder, Insights in Color, Harrison, NJ, whitney@touchofwhit.com […]
Book Reviews
Let Me Explain Black Again by Pepper Miller, Paramount, 2023
Let Me Explain Black Again by Pepper Miller is an invitation to better understand Black consumers, not only as valuable customers, but also in a deeper and more insightful way. […]
Travelwise
Feeling SmART by Slowing Down
The life of a qualitative researcher often has us flying in and out to new cities with little regard for the places we visit when conducting research. Nick Wise reminds us that “therapeutic recreation”—like absorbing the public art landscape on our travels—can help us transition from a mind that is always full, to an outlook that is more mindful of what else is out there. […]