Stay informed of the latest stories with QRCA VIEWS magazine.
From the Editor in Chief
From the Editor in Chief – Spring 2025
QRCA Views’ Editor-in-Chief introduces the latest issue, packed with thought-provoking content for market research professionals – and the magazine’s first Spanish language article, celebrating our global reach. […]
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Using AI as a Real-time Collaborator for Projective Techniques in Qualitative Research
Isabelle Landreville has found that using AI as an active part of projective techniques helps create a safe space for participants to express freely and creatively, resulting in deeper and richer insights. In this article she shares how her qualitative research agency has explored three projective techniques with the help of AI and the best practices to implement them. […]
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QRCA Views Spring 2024
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]