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Book Reviews
The Power of Latino Leadership, Second Edition, Revised and Updated: Culture, Inclusion, and Contribution ¡Ahora! By Juana Bordas, Berrett-Koehler Publishers, Inc., 2023
Juana Bordas’ revised and updated book provides a window into understanding the roots of the Hispanic culture and language—a must-read book that gives the reader an appreciation for what makes this segment so unique and complex. Reviewed by Natalia Infante Caylor. […]
Quant Lens
Idea Screening in New Product Development
Quant expert Robert Walker explains how qualitative researchers can expand their role in new product development by offering idea screening to their clients. Using a proven set of evaluative and diagnostic measures, researchers can identify the best candidates to take into the next step of any new product development process, adding value to their clients in new ways. […]
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QRCA Views Summer 2024
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]