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Tech Talk
Why Omni-Channel Will Make Mobile Ethnography a Staple in 2021
By Eugene Murphy, Founder & CEO, Indeemo, Cork, Ireland, eugene.murphy@indeemo.com […]
Luminaries
Building Brands that Age Like Fine Wine with Emmanuel Probst
Emmanuel Probst talks with Zoë Billington about the role of research and insights in building and evolving brands that stand out while making a positive impact on consumers and society. […]
Trends
Return of the Big Idea Can AI philosophy agents make qual more valuable?
AI is capable of much more than transcribing interviews and summarizing findings. Qualitative researchers can use AI as coach, collaborator, and sandbox to expand their human powers of imagination and thought across every part of the qualitative research process, from the brief to the report. Ben Jenkins challenges us to think like philosophers, not afraid or encumbered in asking the “big questions.” […]