Stay informed of the latest stories with QRCA VIEWS magazine.
Book Reviews
Reset: How to Change What’s Not Working By Dan Heath, Avid Reader Press/Simon & Schuster, 2025
Discover why Dan Heath’s Reset is the book qualitative researchers didn’t know they needed. This QRCA VIEWS review explores how the book’s approach to diagnosing symptoms vs. root problems can elevate both client outcomes and the future of qualitative research itself. […]
Podcasts
Interview with Liz Van Patten
Liz Van Patten is a veteran qualitative research consultant with more than 25 years’ experience discovering insights for dozens of client companies, advertising agencies, […]
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QRCA Views Summer 2025
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]