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Toolbox
How to Up-Level Your Qual Using Three Key Coaching Concepts
As qualitative researchers and facilitators, we may or may not realize the overlap of skill between coaching and qualitative research. […]
Book Reviews
The Illusion of Choice, 16½ Psychological Biases That Influence What We Buy By Richard Shotton, Harriman House, 2023
Richard Shotton illuminates behavioral science in a fun and engaging way, exploring “16 and a half” of the most important biases at play when people make buying decisions. Reviewed by Oana Popa Rengle […]
Schools of Thought
From Qual Insights to Place Branding: How a Small Northern Swedish Town Became a Hotspot for Talent Attraction
In the northern reaches of Sweden, the winter sun barely graces the sky, yet the small city of Skellefteå is attracting new residents by the thousands. With a combination of rural charm, a shift in work-life values, and the rise of green industries, Skellefteå is experiencing a population surge. Once a town struggling with depopulation, it’s now a hub for innovation, thanks to its creative “Sorry Sweden” campaign, driven by qualitative research. This transformation highlights the power of place branding and the growing importance of attracting talent to meet the demands of emerging industries. […]