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From the President
From The President – Winter 2021-22
QRCA is comprised of a broad community of market researchers who specialize in qualitative research. A strong sense of community is what has and continues to make QRCA such a great organization. The powerful sense of community that exists has always been a core strength. […]
Quant Lens
Navigating Research Bias: From Problem Definition to Analysis
Robert Walker writes about quantitative research for the qualitative researcher, in this issue focusing on research bias in survey design, with illustrative examples of bias types, which can also be informative in qualitative research design. […]
Business Matters
Niche Down to Rise Up: Differentiating Your Market Research Firm in a Crowded Market
Solo and team market researchers: Learn how to differentiate your services and attract ideal clients in a competitive landscape. This article provides actionable strategies for identifying your unique value propositions and crafting compelling brand messaging. Discover how niche marketing and strategic positioning can elevate your firm above the competition. You’ll gain insights into your client needs and your competitors’ tactics to refine your marketing approach. Stop competing on price and start winning with differentiation. […]