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Quant Lens
Synthetic Data: Friend or Foe?
Synthetic data is moving from buzzword to practical helper for qual. This article demystifies what it is (and isn’t), distinguishes spreadsheet-style synthetic datasets from narrative synthetic personas, and shows when to use each—screeners, guide tests, privacy-safe storytelling, and bridging gaps between qual/quant—without replacing live human voices. You’ll get starter use cases, guardrails (seed quality, labeling, sanity checks), a beginner’s playbook, and hybrid workflows so synthetic data lightens the load while real conversations do the delicate listening. […]
Podcasts
Qualitative Tools for Generative Design Research: A Conversation with Liz Sanders
Liz Sanders is an experimental psychologist and a pioneer in generative design research. She is the founder of Make Tools, which leverages participatory human-centered […]
From the President
From The President – Winter 2025
By Lisa Horwich QRCA President | Managing Partner – Research Principal, Pallas Research Associates, LLC | Seattle, Washington | Lisa@pallasresearch.com […]