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Podcasts
Interview with Frank Bentley
Frank Bentley and Edward Barrett wrote Building Mobile Experiences, a book recently published by the MIT Press that describes the qualitative and quantitative research […]
Global
The Tree in Pretoria Holding the Answer to a Multimillion-Dollar Question: And Why the Rest of the World Should Care
South Africa-based researcher Jani de Kock draws from her qualitative research experience in sub-Saharan Africa to share the over-articulation power of extreme users and how a magic-selling poster can spark ideas for the insurance industry. […]
From the Editor in Chief
From the Editor in Chief – Fall 2022
A recent research study from Oracle and author-podcaster Gretchen Rubin, The Happiness Report, found that 91 percent of people prefer brands to be funny and 72 percent would choose a brand that uses humor over the competition. However, 95 percent of business leaders fear using humor in customer interactions. […]