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Trends
The State of AI in Qualitative Research—How Researchers Can Benefit
AI-driven applications for qualitative research are being developed at the speed of light, coming out so quickly that it’s difficult for researchers to keep up. Author Renée Hopkins looks at the current state of AI in qualitative market research and how it’s benefiting researchers. […]
Global
From China, with Love, One Year Later
By Rachel Wang, Founder & Research Head, LTH Consulting, Shanghai, China, rwangyy@lthbconsulting.com […]
Business Matters
Why Investment in Your Firm’s Brand is an Important Part of Your Growth Strategy
Insight industry growth expert Paul Griffiths explores the most cost-effective and easily executed ways to grow your research partner brand. Regardless of whether you are a qualitative solopreneur, part of a small qualitative shop, or the leader in a large agency, there are ways you can build brand salience and make sales activity more impactful that don’t require big marketing budgets. […]