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QRCA Views Summer 2025
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Trends
Expert Insights on the Future of Qualitative B2B Technology Research
Explore how B2B technology trends—Security, Privacy, and AI—are reshaping qualitative research and customer insights. Learn why marketers and researchers must adapt their methods to stay relevant in a fast-changing tech landscape. […]
Dear Emeritus
Dear Emeritus: Handling Unconscious Bias
Practical advice on how to frame questions, manage non-verbal communications, and apply unconditional positive regard to avoid introducing personal biases into research […]