Stay informed of the latest stories with QRCA VIEWS magazine.
Podcasts
The Power of Business Conversation with Daniel Wolf
This edition of the QRCA Conversations in Depth podcast features Foster Winter’s conversation with Daniel Wolf discussing the Power of Business Conversation—from casual, informal […]
Industry Focus
The Implications for Qualitative Researchers as the Video Game Industry Achieves Greater Cultural Relevance
For qualitative researchers, even when we aren’t working in a gaming-specific vertical or courting a gaming company, it’s increasingly likely that gaming will become part of the work we do. Jason Rice offers tips on how to better understand the gaming world, and what strategies qualitative researchers must utilize to be successful in this industry. […]
Business Matters
The Growth Mindset: Building a Lifelong Learning Toolkit for Qualitative Researchers
In her comprehensive guide to lifelong learning for qualitative practitioners, Amy Spencer argues that researchers must invest in their own development with the same curiosity and rigor they bring to studying consumers. She reframes “learning” as a multidimensional practice—blending passive inputs, hands-on experimentation, and the incidental lessons gained through real-world project work with a curated toolkit. She also highlights how online communities and industry conferences keep researchers plugged into emerging trends and new methodologies. […]