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Book Reviews
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Revenge of the Tipping Point: Overstories, Superspreaders and the Rise of Social Engineering is Malcolm Gladwell’s thought-provoking follow-up to The Tipping Point: How Little Things Can Make a Big Difference. In it, he explores how small, often hidden changes made by those in power can shape behavior and drive social outcomes. Gladwell argues that we all share responsibility for ensuring these forces are used in ways that support—not undermine—our democracy. […]
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QRCA Views Spring 2023
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Schools of Thought
The Critical Need to Read Body Language in Qualitative Research
Qualitative research has long relied upon verbal responses to discussions/interview questions. This method appeared to work well, until it didn’t. It has become evident that what a research participant’s body language says is just as important, if not more important, than what they verbally say. It is time for qualitative researchers to add formal body language training to their professional toolbox. The good news is there are training and certification options to help you become a Micro Expression Practitioner or Micro Expression Master. […]