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Podcasts
Interview with Judith Glaser
In this first QRCA VIEWS podcast, Sharon Livingston, Ph.D. interviews world-class consultant, Judith Glaser. Judith Glaser is CEO of Benchmark Communications, Inc. Founded in […]
Dear Emeritus
Dear Emeritus: Feeling Overwhelmed by Tech?
Three seasoned qualitative researchers provide tips for staying on top of the rapidly-evolving market research industry, including new techniques, specialties, tools, and methodologies that are redefining the industry as we know it. […]
Toolbox
Uncorking Their Stories: What I’ve Learned from Interviewing Authors
Moderators and authors have a lot in common, and no one knows this more than Mike Carlon. As the author of eight novels and a professional who has been involved in the qualitative marketing research business for a quarter of a century, Carlon lives these similarities firsthand. These insights were cemented after he started interviewing authors on the Uncorking a Story podcast and his researcher instincts kicked in, and he started documenting them. In this article, he shares insights into the five traits qualitative researchers and moderators share. […]