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Book Reviews
Loved: How to Rethink Marketing for Tech Products
James Forr reviews, Love: How to Rethink Marketing for Tech Products by Martina Lauchengco, explaining that positioning is a long-term game, while messaging is a shorter-term one. […]
Podcasts
VIEWS Podcasts: David Kalisher
Mike Carlon is joined by David Kalisher of Jolly Road productions. Listen in as we uncover David’s journey from struggling artist to successful filmmaker creating visual experiences for advertising, market research, corporate board rooms, conferences, museums, living rooms, digital content, and more. […]
Luminaries
The Long and Winding Road: Kathryn Campbell on the Journey to Positioning Yourself and an Insights Center of Excellence
A conversation with Kathryn Campbell, head of Global Integrity Research at Instagram, about why silos tend to exist across research functions within an organization, and how researchers can unite them to create organizational change. By Zoë Billington […]