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Book Reviews
Think Again: The Power of Knowing What You Don’t Know by Adam Grant
Book Reviewer Caryn Goldsmith says that Adam Grant’s book, Think Again: The Power of Knowing What You Don’t Know, gives readers refreshing look at how to avoid confirmation bias and desirability bias, and develop a trusted challenge network . […]
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QRCA Views Fall 2025
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Business Matters
Dynamic Systems in Marketing Research: Cracking the Nut of Habitual Behavior
If you’ve ever struggled to understand or shift entrenched consumer or professional behaviors, this article offers a fresh and deeply insightful perspective. The author—originally a cognitive developmental psychologist—introduces dynamic systems theory to explain how habits form, stabilize, and resist change over time. Using real-world examples from healthcare and consumer behavior, the piece explores how marketers and qualitative researchers can uncover the early influences and unconscious motivators behind resistant behaviors—and how to effectively disrupt them. This isn’t just theory—it’s a call to rethink how we frame questions, design studies, and unlock behavior change. A must-read for any insight pro looking to solve sticky behavior problems with new thinking. […]