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Trends
Don’t Be Left in the Dark about “Dark Marketing”
Dark marketing, or dark advertising, is a type of online advertising visible only to the advertiser’s publisher and the intended target audience. In the early 2010s, dark marketing emerged as a new way to target potential customers through targeted ads, primarily within social media platforms. A decade later, it has evolved into a powerful tool offering marketers unprecedented marketing opportunities by giving them more of a laser-focused approach versus a shotgun approach. […]
Quant Lens
Navigating Research Bias: From Problem Definition to Analysis
Robert Walker writes about quantitative research for the qualitative researcher, in this issue focusing on research bias in survey design, with illustrative examples of bias types, which can also be informative in qualitative research design. […]
Toolbox
Tips for Interviewing in the Healthcare Setting (and for Other Challenging and Sensitive Topics)
Pattie O’Donnell, a 20-year veteran of healthcare moderating, shares practical tips for getting the most out of healthcare and pharma interviews, illuminating the needs, perspectives, and challenges of interviewing physicians, caregivers, and patients. […]