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Industry Focus
That Was Then, This Is Now: How Financial Services Product Research Has Evolved in the Past Quarter Century
Mike Carlon takes us back in time to show how product development research in financial services has evolved from solution-focused to customer-focused. Today’s clients are using more agile, iterative explorations, conducted with far less money and time. The article details the essential methods and skills qualitative researchers need to be successful in financial services product research. […]
From the Editor in Chief
From the Editor in Chief – Fall 2023
Our editorial team takes great pride in bringing a broad range of content to you each quarter. As editor-in-chief, I’m also extremely proud of our team for their dedication of time and expertise in guiding authors. VIEWS was recently recognized once again as an award-winning publication. […]
Toolbox
Ethical Dilemmas in Studying Family Consumption
Conducting ethnographic research with families poses unique ethical challenges. While we need to find common ground and connect with the people we’re learning from, too great a degree of entanglement can compromise our research. […]