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From the President
From The President – Spring 2021
The pandemic, social unrest, and divisiveness do not have quick and easy solutions. Entering a new season, Caroline Volpe thinks of it as a time of renewal and growth […]
Global
Exploring the Metaverse: A New Realm for Qualitative Research?
Insights from the Best Paper at ESOMAR Congress 2023 exploring the metaverse as an opportunity for qualitative research. The authors detail their efforts to investigate the metaverse’s potential for market research, outlining the goals, research tasks, and challenges they encountered. […]
Industry Focus
Qualitative Research for Political Campaigns in an Era of Hyper-Partisanship
Qualitative research in U.S. politics faces unique challenges in an era of hyper-partisanship. Experts Dave Metz and Lori Weigel explore how polarization impacts voter engagement, recruitment, and honest dialogue—and share strategies researchers can use to navigate bias, build trust, and uncover authentic insights that inform effective campaign messaging. […]