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Business Matters
Let’s Talk About Side Hustles
Independent qualitative researchers can find themselves riding a financial roller coaster, as the economy ebbs and flows in an inconsistent pattern. Establishing a secondary source of revenue, one unrelated to qualitative research, can offer some stability. This article explores approaches qualitative researchers have taken, as well as key issues for consideration, and unexpected ways in which side hustles can benefit researchers, while keeping the lights on. […]
Podcasts
Interview with Mary Ellen Bates
Mary Ellen Bates is both the beauty and brains behind Bates Information Services, where she provides strategic business research for business professionals and knowledge […]
Trends
Tragedy of the Commons: Michael Collins on the Participant Experience in Market Research
Without participants there would be no research–so how do we keep participants engaged, protected, and feeling valued for helping us? Zintro CRO Michael Collins offers suggestions and shares best practices to ensure a strong participant experience. […]