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Podcasts
Fred John Discusses Storytelling in Market Research
C. Frederic John is so passionate about storytelling that he wrote a book, Storytelling and Market Research: A Practical User Guide. […]
Travelwise
Pushing the Reset Button on Business Trips
After years and years of the same routine of traveling between cities and adjusting to different time zones, all while squeezing in analysis and drafting reports whenever she could, seasoned business traveler and qualitative researcher Susen Dunmire shares how breaking her norm helped her uncover ways to rejuvenate and revitalize. While previously she was usually drained by the end of the week, this article shares way that she was still energized and focused at the end of a multi-city travel week. […]
Trends
Do Qualitative and UX Research Overlap?
By Susan Fader, FaderFocus, New York Metro Area, susanfader@faderfocus.com […]