Martin Raymond is a Co-founder of The Future Laboratory, journalist and considered one of the world’s leading futurists. In this Luminaries podcast interview Kay Corry Aubrey spoke with Raymond about the critical role of the human researcher in foresight research as we enter an age dominated by artificial intelligence. The Future Laboratory’s work is truly human centered. Raymond describes how his team identifies trends by finding and connecting with people who are the true innovators in a field, and how they use qualitative research, scenario planning, and storytelling to build frameworks to flesh out future trends
Trends
ChatGPT and the Rise of AI in Insights: A Look at the Future for Market Research
Large language models (LLMs) such as ChatGPT are the talk of the town in brand and research circles, bringing the ability to scale data analysis in ways the industry has never before seen. Industry veterans discuss how they are using AI to automate some key knowledge worker tasks, along with the potential of LLMs and some of the changes these tools might bring to the research industry. […]
Podcasts
Interview David Vinjamuri
David Vinjamuri is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company and Adjunct Instructor of Marketing at New York […]
From the Editor in Chief
From the Editor in Chief – Fall 2025
QRCA Views’ Editor-in-Chief introduces the latest issue, packed with thought-provoking content for market research and insights professionals – including the magazine’s Spanish language article, celebrating our global reach. […]
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