QRCA Views Spring 2024

Get ready to be inspired, learn, and connect with other quallies in scenic Denver, Colorado this winter at the 2024 QRCA Annual Conference. […]

Ready to embark on a wild adventure that blurs the lines between art and research? Join qualitative market researcher Natalia Tafur as she dives into the weird and wonderful world of Meow Wolf, where surprises lurk around every corner and creativity knows no bounds. From navigating trippy rooms to discovering hidden treasures, her experience offers unexpected lessons for qualitative researchers—like embracing the unknown and bringing a thought partner along for the ride. With stories of scavenger hunts, offbeat discoveries, and a sprinkle of storytelling magic, this article explores how a quirky art exhibit can transform how you think about qualitative research. […]

Burning Man is an immersion, not an observation. It’s a two-way, mutual understanding that anything exposed or shared is sacred and experienced without judgment. Being in the business of asking questions and asking people to share their truths, author Tory Gentes would challenge you—are you willing to share your truths to uncover society’s deeper truths? […]