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Book Reviews
The Good Life by Robert Waldinger, MD, and Marc Schulz, PhD, Simon & Schuster, 2023
Jodi McGee reviews The Good Life by Robert Waldinger and Marc Schulz, calling it a “slow-burning truth bomb.” Using data from an 80+ year Harvard study, the authors underscore the importance of relationships and their ability to keep us happier and healthier for longer. […]
Schools of Thought
Thinking Like a Business: Four Strategies to Translate Research into Business Value
Author Josh LaMar offers a practical framework for translating research insights into measurable business outcomes. Using Jay Abraham’s Three Ways to Grow a Business and the author’s own Three Lenses of Strategy, it outlines four actionable strategies that connect research to revenue growth, pricing power, customer retention, and cost reduction. Whether you work in user experience, market research, or product strategy, you’ll learn how to position your findings in terms business leaders understand—making your work more impactful and your role more indispensable. […]
Podcasts
Fred John Discusses Storytelling in Market Research
C. Frederic John is so passionate about storytelling that he wrote a book, Storytelling and Market Research: A Practical User Guide. […]