QRCA Views Spring 2024

Mike Carlon is joined by David Kalisher of Jolly Road productions. Listen in as we uncover David’s journey from struggling artist to successful filmmaker creating visual experiences for advertising, market research, corporate board rooms, conferences, museums, living rooms, digital content, and more. […]

Every research study in India is multicultural., navigating a country with 28 states, 22 recognized languages and cultures, each with a history going back 1,000 years. Qualitative research is vital in helping to understand the cross-cultural dynamics and nuances, so companies can evolve brand strategies that straddle diverse markets within one country. […]

Discover why Dan Heath’s Reset is the book qualitative researchers didn’t know they needed. This QRCA VIEWS review explores how the book’s approach to diagnosing symptoms vs. root problems can elevate both client outcomes and the future of qualitative research itself. […]