QRCA Views Summer 2025

Note-taking is a critical component of the qualitative research process. It pays to organize your notes as you go vs. waiting until the end of field to make sense of your data. But note-taking can be tedious if it’s not strategically planned. The author shares her tips to make note-taking easier and more efficient via the use of frameworks, mapping, and color-coding techniques. […]

The most effective research tells a compelling story. It has been said that writing less requires more thought and strategy than writing more—so it’s no wonder many of us struggle to create infographics. Researcher Joe Hopper can relate—and in this article, he shares his approach of eight principles for creating thoughtful and compelling DIY infographics that can enhance qualitative storytelling. […]

Sandra Ferris and Meagan Hafner of Gongos—part of InSites Consulting describe how health insurers are responding to accelerating consumerism in healthcare, what types of research studies are in high demand, and what skills qualitative researchers must have to be successful in this industry. […]