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Podcasts
Interview with John Arnold
John Arnold is a leading marketing speaker and author specializing in marketing advice for small businesses. He is the author of “E-Mail Marketing for […]
From the President
From The President – Spring 2022
QRCA President Roben Allong speaks to how qualitative researchers have remained the tuning fork for human connection—helping brands continue to meet consumers where they are. […]
Industry Focus
Qualitative Research for Political Campaigns in an Era of Hyper-Partisanship
Qualitative research in U.S. politics faces unique challenges in an era of hyper-partisanship. Experts Dave Metz and Lori Weigel explore how polarization impacts voter engagement, recruitment, and honest dialogue—and share strategies researchers can use to navigate bias, build trust, and uncover authentic insights that inform effective campaign messaging. […]