Stay informed of the latest stories with QRCA VIEWS magazine.
Travelwise
“Buen Camino” to Our Milestone Pilgrimage–85 Miles of Learning and Reflecting from the Camino de Santiago
Two seasoned qualitative researchers turn an 85-mile journey on Spain’s Camino de Santiago into a powerful lens on reflection, connection, and the craft of insight. Blending ancient pilgrimage traditions with modern research sensibilities, they uncover lessons about traveling light—both physically and mentally. Their week-long trek is a story of movement, meaning, and the surprising clarity that emerges when we step away to walk with intention. […]
Industry Focus
Post-Pandemic—Travel and Tourism Qualitative Research Is Evolving as Travelers Seek More Control
Neal Sandin identifies the critical trends in the travel and tourism industry that are driving marketing research projects for airlines, destination hotels, local businesses, and events. The article explores the essential methods and skills qualitative researchers need to be successful in tourism and hospitality research. […]
From the Editor in Chief
From the Editor in Chief – Winter 2025
Current Editor-in-Chief of QRCA VIEWS magazine, Tamara Kenworthy, shares her thoughts on the publication’s transition to a fully digital-only platform beginning in 2026. After 24 years in print, this winter issue marks the end of an era—and the start of a more agile, expansive future. Kenworthy also announces her own transition into a new role as Publisher, with Dean Stephens stepping in as Editor-in-Chief and Robert Walker and Nick Wise becoming Managing Editors. The revamped digital VIEWS will officially launch at the 2026 QRCA Annual Conference in San Antonio. […]