QRCA Views Fall 2023

Ever silently judged a participant’s odd food choice or offbeat opinion during research? You’re not alone—but learning to dismantle that judgment may be the key to deeper empathy and better insights. This article is a must-read for qualitative researchers and insights managers who want to sharpen their empathy muscle and build stronger connections with participants, even when faced with unexpected or unfamiliar behaviors. Through a blend of self-awareness and practical tools like the “Curious Breath,” the author shows how curiosity—not criticism—is the secret to unlocking richer stories and more impactful research outcomes. It’s a powerful reminder that great insights start with an open mind. […]

Josef-Konrad Radomski reviews Dan Martell’s book, Buy Back Your Time, which guides entrepreneurs and business owners in increasing efficiency and personal satisfaction by outsourcing certain tasks. The author reframes hiring as a way to buy back time on the calendar, allowing leaders to concentrate on activities that drive passion and business growth. […]

LAS MUJERES SON UNA FUERZA ECONÓMICA CUYO PODER ADQUISITIVO E INFLUENCIA SIGUEN CRECIENDO, PERO LA “ELLA” DE HOY NO SE PARECE A LA DE HACE 20 AÑOS. […]