Stay informed of the latest stories with QRCA VIEWS magazine.
From the Editor in Chief
From the Editor in Chief – Winter 2023
When I read our cover story in this issue for the Travelwise column, I was excited for its message in several ways: it features exploring public art on our travels to expand our cultural understanding, it reminds us to slow down in life and smell the roses, which we all need to do, and it reminded me that there will be time to explore public art in Denver for the January 2024 QRCA Annual Conference. […]
Industry Focus
That Was Then, This Is Now: How Financial Services Product Research Has Evolved in the Past Quarter Century
Mike Carlon takes us back in time to show how product development research in financial services has evolved from solution-focused to customer-focused. Today’s clients are using more agile, iterative explorations, conducted with far less money and time. The article details the essential methods and skills qualitative researchers need to be successful in financial services product research. […]
Podcasts
Interview with Naomi Henderson
Naomi Henderson opened RIVA in 1981 and is its CEO, directing policy and procedures for two divisions: Research and Training. She is co-founder […]