QRCA Views Fall 2023

Conducting research with seriously ill patients demands more than solid methodology—it requires empathy, flexibility, and respect. Drawing from emotional insights studies by PJ Quinn, Inc., this article outlines practical strategies for qualitative researchers working with chronically or life-threateningly ill participants. From recruitment and discussion-guide design to projective techniques like “Magic Wand” and “Letter to Younger Self,” it shows how to elicit authentic patient voices without causing undue distress. Moderators will learn how to prepare, protect participant well-being, manage their own emotional resilience, and deliver insights that honor patient experiences while informing healthcare decisions. […]

Solo and team market researchers: Learn how to differentiate your services and attract ideal clients in a competitive landscape. This article provides actionable strategies for identifying your unique value propositions and crafting compelling brand messaging. Discover how niche marketing and strategic positioning can elevate your firm above the competition. You’ll gain insights into your client needs and your competitors’ tactics to refine your marketing approach. Stop competing on price and start winning with differentiation. […]

Qualitative researchers are masters of unstructured data—but many struggle to communicate their insights visually. This article explores the growing “visual economy” in business and shares advice from Karen Middleton, a qualitative researcher and graphic designer, on how to transform complex qualitative findings into clear, compelling visuals. Readers will learn the difference between visualizing data for analysis and designing data for presentation, plus practical tips to make research findings more memorable and actionable for decision-makers. […]