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Schools of Thought
A Broken Industry: How Market Research Fails Researchers of Color
By Whitney Dunlap-Fowler, Owner, Touch of Whit, Creative Founder, Insights in Color, Harrison, NJ, whitney@touchofwhit.com […]
From the President
From The President – Fall 2022
By Roben Allong, Lightbeam Communications (M/WBE), New York, New York, robena@lightbeamnyc.com Welcome to the third quarter of 2022! COVID-19 appears to be headed toward […]
Industry Focus
Post-Pandemic—Travel and Tourism Qualitative Research Is Evolving as Travelers Seek More Control
Neal Sandin identifies the critical trends in the travel and tourism industry that are driving marketing research projects for airlines, destination hotels, local businesses, and events. The article explores the essential methods and skills qualitative researchers need to be successful in tourism and hospitality research. […]