QRCA Views Fall 2023

Oana Popa Rengle reviews renowned music producer Rick Rubin’s book, The Creative Act: A Way of Being—which she praises for being written in language that flows like a poem and inspires readers to open themselves up to the creativity that lives around and within them. […]

James Forr reviews, Love: How to Rethink Marketing for Tech Products by Martina Lauchengco, explaining that positioning is a long-term game, while messaging is a shorter-term one. […]

Many small business owners avoid sales and marketing because they’re uncomfortable with them and unsure how to implement them effectively. But like every other aspect of business, there’s a process to them. This article lays out that process for you with proven, real-world examples of how to get started. […]