QRCA Views Fall 2023

Three seasoned qualitative researchers provide tips for staying on top of the rapidly-evolving market research industry, including new techniques, specialties, tools, and methodologies that are redefining the industry as we know it. […]

Reviewer Pam Goldfarb Liss explains why Tell Me More about That by Rob Volpe is a wonderfully engaging and personal book on empathy; the helpful anecdotes show good examples of how empathy is put to practice in both life and work. […]

Moderator and healthcare specialist Laura Nozicka joins Mike Carlon for a discussion on how moderators can use podcasting to help grow their business. In this episode, Mike and Laura discuss Laura’s path to marketing research, how she got her moderating business off the ground, and how she’s using podcasting to grow her business as it becomes more mature. […]