QRCA Views Fall 2023

While the interpersonal skills required to interview participants for research purposes and interview guests on a podcast are similar, how you apply them is different. In this article, veteran moderator and podcaster Mike Carlon discusses how and why he breaks the rules when interviewing guests on his podcast, Uncorking a Story. […]

Africa has often been portrayed homogeneously, leading some to dismiss the diversity of this continent. In fact, Africa consists of 54 countries, each with its own culture, customs, and languages. Amélie Truffert shares her experiences living and conducting research across the continent, challenging unconscious bias about this diverse land. […]

Mark Wheeler discusses some key behavioral science principles that can be easily leveraged when providing recommendations to clients. Applying the principles (social norms, loss aversion, the endowment effect, storytelling, and consistency bias) to our primary research findings will help us provide greater value to our clients. […]