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Book Reviews
97 Things Every UX Practitioner Should Know, edited by Dan Berlin, O’Reilly Media, 2021
Kay Corry Aubrey reviews 97 Things Every UX Practitioner Should Know. QRCA member and UXer Dan Berlin edited this highly insightful and absorbable collection of short essays by seasoned UX practitioners on a vast range of UX topics. […]
Dear Emeritus
Dear Emeritus: Handling Unconscious Bias
Practical advice on how to frame questions, manage non-verbal communications, and apply unconditional positive regard to avoid introducing personal biases into research […]
Schools of Thought
Getting Real with Gen Z: Sensitivity, Neurodivergence, and the Search for Meaning
This powerful article offers a deeply human portrait of Generation Z—one that challenges common stereotypes and reveals a generation driven by intuition, authenticity, and a search for meaning. Based on years of qualitative and quantitative research, it explores how Gen Z’s feelings of “not fitting in” are often rooted in their sensitivity, neurodivergence, and emotional depth. From spiritual experiences to early identity crises, this generation is pushing back on outdated systems and demanding more honest, empathetic engagement—from brands, educators, and researchers alike. For marketers and researchers looking to connect with Gen Z in ways that truly resonate, this piece is both a wake-up call and a guide. […]