Stay informed of the latest stories with QRCA VIEWS magazine.
Podcasts
VIEWS Podcasts: Kelsey Buttimer
In this podcast, Mike Carlon and Kelsey Buttimer (president of Fieldwork Chicago) discuss parallels between dancing and managing qualitative fieldwork, climbing the ladder in the qualitative research industry, and the value Fieldwork gets from its relationship with QRCA. […]
Spanish Translations
Por qué invertir en la marca de su empresa es importante para su estrategia de crecimiento
Por qué la creación de una marca es una inversión importante para una empresa de investigación cualitativa como parte de su estrategia de crecimiento. […]
Business Matters
The Future of Qualitative Research—An Ideation Session: How We Can Dramatically Increase Our Value to Clients and Stay Relevant in the Future
Is traditional qualitative research dead? A provocative question that seems to surface every now and then. With the proliferation of new tech tools and AI, it might feel this way sometimes, but it’s the combination of old and new methods that can help researchers increase their value to clients. Author Len Ferman identifies ideas from a brainstorming session with qualitative researchers to consider in our pursuit to add unique value to brands and businesses. […]