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HomeCoverQRCA Views Fall 2023
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QRCA Views Fall 2023

Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine.
October 11, 2023 Cover 0

Stay informed of the latest stories with QRCA VIEWS magazine.

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Tragedy of the Commons: Michael Collins on the Participant Experience in Market Research

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Power and Prediction: The Disruptive Economics of Artificial Intelligence by Ajay Agrawal, Joshua Gans, and Avi Goldfarb, Harvard Business Review Press, 2022

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Tell Me More about That: Solving the Empathy Crisis One Conversation at a Time by Rob Volpe, Page Two Books, 2022

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Reviewer Pam Goldfarb Liss explains why Tell Me More about That by Rob Volpe is a wonderfully engaging and personal book on empathy; the helpful anecdotes show good examples of how empathy is put to practice in both life and work. […]

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The Humanity at the Edge of War: What does the humanitarian response to the Ukrainian refugee crisis teach us about empathy?

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The Russian invasion of Ukraine in spring 2022 has created an unprecedented humanitarian crisis. This article shares the stories of market researchers involved in relief efforts, while also discussing a disaster response model and empathy theories to explore how these events contribute to our understanding of empathy. […]

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Explore how B2B technology trends—Security, Privacy, and AI—are reshaping qualitative research and customer insights. Learn why marketers and researchers must adapt their methods to stay relevant in a fast-changing tech landscape. […]

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