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Podcasts
Qualitative Tools for Generative Design Research: A Conversation with Liz Sanders
Liz Sanders is an experimental psychologist and a pioneer in generative design research. She is the founder of Make Tools, which leverages participatory human-centered […]
Podcasts
Interview with Scott Berkun
QRCA book review editor Kay Corry Aubrey interviews Scott Berkun. Scott is the author of best selling Myths of Innovation, which explores the truths […]
Trends
Beyond Words – Visually Communicating Insights for Impact
Qualitative researchers are masters of unstructured data—but many struggle to communicate their insights visually. This article explores the growing “visual economy” in business and shares advice from Karen Middleton, a qualitative researcher and graphic designer, on how to transform complex qualitative findings into clear, compelling visuals. Readers will learn the difference between visualizing data for analysis and designing data for presentation, plus practical tips to make research findings more memorable and actionable for decision-makers. […]