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Book Reviews
Insights on the Brink: Revitalizing the Market Research and Analytics Industry
Paula Rosecky reviews how Insights on the Brink: Revitalizing the Market Research and Analytics Industry challenges the consumer insights profession to evolve from data collection to strategic business partnership. Drawing on personal experience working with co-author Brett Townsend, Paula reflects on the enduring value of consumer empathy, storytelling, curiosity, and business acumen. Readers will gain practical insights into how research professionals can create greater business impact by focusing on decisions, outcomes, and meaningful human understanding. […]
Book Reviews
The Right Kind of Wrong by Amy Edmondson, Simon & Schuster, 2023
Reviewed by Jodi McGee, Chief Insights Officer Inquisitive Insights Greater Philadelphia area, Pennsylvania: jodi@inquisitiveinsights.com
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Luminaries
Semiotics Made Simple with Rachel Lawes: Applied Semiotics for Consultants, Clients, Researchers, and… Gamers?
Zoë Billington speaks with Rachel Lawes, PhD, about her inspiring journey discovering semiotics as a graduate student, to employing them in her work as a qualitative researcher. Learn what sets semiotics apart from other methods and how harnessing it can bring value to your own work. […]