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Book Reviews
Reset: How to Change What’s Not Working By Dan Heath, Avid Reader Press/Simon & Schuster, 2025
Discover why Dan Heath’s Reset is the book qualitative researchers didn’t know they needed. This QRCA VIEWS review explores how the book’s approach to diagnosing symptoms vs. root problems can elevate both client outcomes and the future of qualitative research itself. […]
From the President
From The President – Spring 2022
QRCA President Roben Allong speaks to how qualitative researchers have remained the tuning fork for human connection—helping brands continue to meet consumers where they are. […]
Humor