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Schools of Thought
What Might a Picture “Sequence” Reveal for Deeper Insights?
Like many marketing researchers and facilitators, Mary Ellyn Vicksta uses photos and visuals during focus groups and facilitate meetings to prompt responses. The use of sequencing can be extremely helpful to get to a deeper meaning—whether that is with consumers or with clients as they develop products or services. This article explains sequencing and how to use it. […]
Podcasts
Interview with Dr. Stephen Covey
Dr. Sharon Livingston interviews Dr. Stephen Covey. An internationally respected leadership authority, family expert, teacher, organizational consultant, and author, Dr. Covey dedicates his life […]
Toolbox
Accelerated Product Development: The Power of Participatory Research
Struggling to engage design and engineering teams in field research? Accelerated Product Development (APD) may be the answer. […]