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Luminaries
Semiotics Made Simple with Rachel Lawes: Applied Semiotics for Consultants, Clients, Researchers, and… Gamers?
Zoë Billington speaks with Rachel Lawes, PhD, about her inspiring journey discovering semiotics as a graduate student, to employing them in her work as a qualitative researcher. Learn what sets semiotics apart from other methods and how harnessing it can bring value to your own work. […]
Book Reviews
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Review of the book Using Behavioral Science in Marketing: Drive customer action and loyalty by prompting instinctive responses, by Nancy Harhut, Kogan Page, 2022 […]
Podcasts
VIEWS Podcasts: Laura Nozicka
Moderator and healthcare specialist Laura Nozicka joins Mike Carlon for a discussion on how moderators can use podcasting to help grow their business. In this episode, Mike and Laura discuss Laura’s path to marketing research, how she got her moderating business off the ground, and how she’s using podcasting to grow her business as it becomes more mature. […]