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Asian Immersion: Inspiration from Three Women Living through Massive Cultural and Socioeconomic Changes
By Manisha Dikshit, Founder, Consumer Faces Pte. Ltd., Singapore, manisha.dikshit@consumerfaces.com […]
From the Editor in Chief
From the Editor in Chief – Fall 2022
A recent research study from Oracle and author-podcaster Gretchen Rubin, The Happiness Report, found that 91 percent of people prefer brands to be funny and 72 percent would choose a brand that uses humor over the competition. However, 95 percent of business leaders fear using humor in customer interactions. […]
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QRCA Views Spring 2025
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]