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Toolbox
Using AI as a Real-time Collaborator for Projective Techniques in Qualitative Research
Isabelle Landreville has found that using AI as an active part of projective techniques helps create a safe space for participants to express freely and creatively, resulting in deeper and richer insights. In this article she shares how her qualitative research agency has explored three projective techniques with the help of AI and the best practices to implement them. […]
Business Matters
Niche Down to Rise Up: Differentiating Your Market Research Firm in a Crowded Market
Solo and team market researchers: Learn how to differentiate your services and attract ideal clients in a competitive landscape. This article provides actionable strategies for identifying your unique value propositions and crafting compelling brand messaging. Discover how niche marketing and strategic positioning can elevate your firm above the competition. You’ll gain insights into your client needs and your competitors’ tactics to refine your marketing approach. Stop competing on price and start winning with differentiation. […]
Schools of Thought
Let’s Find a Jugaad! Creating Innovative Solutions with Limited Resources
The Jugaad mindset, an Indian mindset of innovation, gives us the tools & means to overcome, creatively. It is an optimistic mindset of not giving up in times of crisis. […]