Stay informed of the latest stories with QRCA VIEWS magazine.
Business Matters
Confidentiality Matters: Qualitative Best Practices
Data privacy is becoming increasingly important, and also increasingly confusing. The global head of compliance and quality for Cerner Enviza discusses best practices for maintaining confidentiality and also abiding by privacy laws when practicing qualitative research. The article includes advice on how to best handle any incidental disclosure by respondents. […]
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QRCA Views Winter 2024
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Book Reviews
Generations: The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents—and What They Mean for America’s Future, by Jean M. Twenge, Atria Books, 2023
Cynthia Tello reviews Jean M. Twenge’s book, Generations, a fascinating book that will transform your viewpoint on the six living generations in America. Based on a rigorous, yet creative methodological approach, Generations offers an innovative perspective and a new Model of Generations, placing technology at the base of all radical transformations of society and the catalyst behind generational change. […]