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Burning Man is an immersion, not an observation. It’s a two-way, mutual understanding that anything exposed or shared is sacred and experienced without judgment. Being in the business of asking questions and asking people to share their truths, author Tory Gentes would challenge you—are you willing to share your truths to uncover society’s deeper truths? […]
Interview with Rick Weitzer
Rick Weitzer is a longtime QRCA member and principal partner of the Prell Organization, received his MS in Urban Studies from Cleveland State University […]
Your Brain on Super Bowl Ads
Every year, Marketing Brainology conducts a Super Bowl study that measures an average of 40 participants’ reactions to commercials using a three-step process—leveraging EEG, eye-tracking, and in-depth interviews. These processes are done consecutively on the same day, to capture participants’ raw reactions to the ads, as these reactions have the potential to fade or be forgotten as time passes. […]