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QRCA Views Winter 2024
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Podcasts
Interview with Karen Mangia
In this edition of Conversations in Depth, QRCA’s Luminaries editor Kay Corry Aubrey talks with Karen Mangia, Vice President of Consumer and Market Insights […]
Global
Usability Testing with Corner Store Owners in Pakistan: A How-To (and How-Not-To) Guide
When researching within the fast-and-loose world of corner store owners in Pakistan, Western design principles and User Experience research methodologies often do not apply. Issues such as cramped spaces in stores, cracked phone screens, dialect differences, and a target of technology novices can derail your research. Based on personal experience, Usama Waheed (co-founder at dli5) explains why many traditional UX techniques do not work in these situations and then shares UX methods he has developed to adapt to this market […]