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QRCA Views Summer 2024
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Book Reviews
The Scout Mindset: Why Some People See Things Clearly and Others Don’t by Julia Galef
Book Reviewer Melanie B. Brewer says that Julia Galef’s book, The Scout Mindset: Why Some People See Things Clearly and Others Don’t, makes a strong case that we are hardwired to defend our opinions and stick to our beliefs—and shows how to develop the best possible map of reality. […]
Global
Exploring the Metaverse: A New Realm for Qualitative Research?
Insights from the Best Paper at ESOMAR Congress 2023 exploring the metaverse as an opportunity for qualitative research. The authors detail their efforts to investigate the metaverse’s potential for market research, outlining the goals, research tasks, and challenges they encountered. […]