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FUELING CREATIVITY WITH INSIGHTS: How Advertising Agencies Best Collaborate with Qualitative Researchers
Consumer insights are the most critical building blocks of effective advertising—and the key people behind those insights are often qualitative researchers. Kathleen Kindle, Group Strategy Director at Saatchi & Saatchi, delves into why advertising agencies rely heavily on qualitative insights and what advertising strategists and creatives need from qualitative researchers. […]
Book Reviews
Attitude and Gratitude: An Autobiography by Patricia Sabena, Dorrance, 2021
Pat Sabena’s autobiography tells how she succeeded in qualitative research and in life, overcoming many challenges. Jay Zaltzman was inspired by her book and thinks it has important lessons for those getting started in the marketing field. […]
Conference
The Slopes Are Calling! Join Us in Denver, Colorado, This January!
Get ready to be inspired, learn, and connect with other quallies in scenic Denver, Colorado this winter at the 2024 QRCA Annual Conference. […]