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Podcasts
VIEWS Podcasts: Dresden McBride
Mike Carlon’s latest podcast with Dresden McBride leverages their combined four decades of conducting user research in the financial services industry and is a must-listen for researchers interested in the digital customer experience. Highlights include when and why to leverage instinct and experience over customer opinions, and Dresden’s take on how researchers and designers can work more effectively together. […]
Business Matters
The Future of Qualitative Research—An Ideation Session: How We Can Dramatically Increase Our Value to Clients and Stay Relevant in the Future
Is traditional qualitative research dead? A provocative question that seems to surface every now and then. With the proliferation of new tech tools and AI, it might feel this way sometimes, but it’s the combination of old and new methods that can help researchers increase their value to clients. Author Len Ferman identifies ideas from a brainstorming session with qualitative researchers to consider in our pursuit to add unique value to brands and businesses. […]
Podcasts
Thriving in Uncharted Times, A Conversation with Margaret Heffernan
Margaret Heffernan says we can step back and learn from the very visceral experience of uncertainty that the COVID-19 pandemic threw our way. Margaret’s latest book, Uncharted: How to Navigate the Future, is not only fascinating but very timely. […]