Stay informed of the latest stories with QRCA VIEWS magazine.
Quant Lens
Demystifying Pricing Research
Most companies set prices by looking at history, or even key competitors, and hope for the best. But a price that is set too low leaves revenue behind, while a price set too high risks rejection and share loss. This article shows how blending qualitative insights with quantitative tools reveals the attributes that can justify a premium, reduce resistance, and keep pricing decisions grounded in customer reality. […]
Book Reviews
Rethinking Users: How a Detailed Look at User Archetypes Can Change Your Outlook on EcoSystems by Michael Youngblood, Benjamin J. Chesluk, & Nadeem Haidary,BIS Publishers, 2021
Book reviewer Paula Rosecky, who is both a facilitator and coach, uses the context of a plane ride to share how Rethinking Users: How a Detailed Look at User Archetypes Can Change Your Outlook on EcoSystems, by Michael Youngblood, Benjamin J. Chesluk, and Nadeem Haidary, expands the reader’s view of user design. […]
Travelwise
Explore Philadelphia: A Treasure Trove of History, Culture, and Culinary Delights – Site of the QRCA Annual Conference in February 2025
Philadelphia, the City of Brotherly Love, is a place where America’s rich history and modern innovation collide. As the host city for the next QRCA Annual Conference in February 2025, Philly promises an experience like no other. From the cobblestone streets of the historic district to the vibrant energy of Center City, attendees can immerse themselves in a city that has shaped the nation while embracing its dynamic culinary scene, expansive art culture, and passionate sports fans. Whether you’re tracing the footsteps of revolutionaries or indulging in a world-class cheesesteak, Philadelphia offers something for everyone. We can’t wait to welcome you! […]