QRCA Views Fall 2025

The authors examine how Agentic AI can transform qualitative research. By automating repetitive tasks such as transcription, coding, summarization, theme-generation, and evidence tracking, Agentic AI frees researchers to focus on insight, interpretation, and storytelling. It emphasizes transparency, verifiability, and human oversight, proposing a practical, researcher-centered framework where AI complements rather than replaces qualitative judgment. The authors offer a grounded, practitioner’s perspective, highlighting how Agentic AI enhances efficiency, clarity, and stakeholder trust while preserving the integrity of the qualitative craft. […]

Pharmaceutical research is so rewarding—you’re contributing to the greater good of your communities—but it is also a very demanding industry to work in. In this article, we share the rewards, challenges, and scenarios in this field, so that you too might explore expanding your business into the vibrancy of pharma research. […]

The most effective research tells a compelling story. It has been said that writing less requires more thought and strategy than writing more—so it’s no wonder many of us struggle to create infographics. Researcher Joe Hopper can relate—and in this article, he shares his approach of eight principles for creating thoughtful and compelling DIY infographics that can enhance qualitative storytelling. […]