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QRCA Views Winter 2022
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
market research
From the President
From The President – Winter 2022-23
QRCA is comprised of a broad community of market researchers who specialize in qualitative research. A strong sense of community is what has and continues to make QRCA such a great organization. The powerful sense of community that exists has always been a core strength. […]
Luminaries
The Long and Winding Road: Kathryn Campbell on the Journey to Positioning Yourself and an Insights Center of Excellence
A conversation with Kathryn Campbell, head of Global Integrity Research at Instagram, about why silos tend to exist across research functions within an organization, and how researchers can unite them to create organizational change. By Zoë Billington […]
Trends
Research After ResTech: How Emerging Research Technologies Will Challenge and Change What We Do
Dave Kaye of Field Notes Communities expounds on the future of research in the context of rapidly proliferating technological tools for conducting research and the potential these tools have to change the way the market research industry operates. He predicts that an influx of novice researchers supported by emerging technical tools will call for greater guidance by researchers with established expertise. […]
Global
The Humanity at the Edge of War: What does the humanitarian response to the Ukrainian refugee crisis teach us about empathy?
The Russian invasion of Ukraine in spring 2022 has created an unprecedented humanitarian crisis. This article shares the stories of market researchers involved in relief efforts, while also discussing a disaster response model and empathy theories to explore how these events contribute to our understanding of empathy. […]
Dear Emeritus
Dear Emeritus Answers Newbie Researcher
Four QRCA Emeritus members offer insightful guidance on maximizing a career in marketing research based on their experiential wisdom. Having led successful independent qualitative research careers for decades, each of these professional women share advice on what they have learned to make the most success out of any project or client relationship while maintaining a great reputation, quality of work, and work-life balance in an ever-evolving industry. […]
Dear Emeritus
Dear Emeritus: Feeling Overwhelmed by Tech?
Three seasoned qualitative researchers provide tips for staying on top of the rapidly-evolving market research industry, including new techniques, specialties, tools, and methodologies that are redefining the industry as we know it. […]
Trends
Here for the Incentive: Recognizing and Rooting out Fake Respondents
With an increase of “research fraud” that has accompanied the move to online methodologies, combined with the historical context of Will Leitch’s published guidance to would-be research cheaters, we discuss concrete strategies for mitigating fraud with experienced qualitative and UX researchers. […]
Podcasts
Fred John Discusses Storytelling in Market Research
C. Frederic John is so passionate about storytelling that he wrote a book, Storytelling and Market Research: A Practical User Guide. […]
Trends
Don’t Be Left in the Dark about “Dark Marketing”
Dark marketing, or dark advertising, is a type of online advertising visible only to the advertiser’s publisher and the intended target audience. In the early 2010s, dark marketing emerged as a new way to target potential customers through targeted ads, primarily within social media platforms. A decade later, it has evolved into a powerful tool offering marketers unprecedented marketing opportunities by giving them more of a laser-focused approach versus a shotgun approach. […]